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Investor overview

The operating system for the global cleaning industry

The marketplace is free and always will be. That is how we acquire the supply side of a £380bn, almost entirely offline industry at a cost commission-taking competitors cannot match. We monetise the infrastructure that sits on top of it: credentials, compliance, training and data.

1,900k+
live jobs
65,000+
businesses
617
cleaners
104
countries

How CQD New Gen monetises

Zero commission is how we acquire supply, not how we earn. The revenue sits one layer up, and none of it charges a cleaner to work.

1The match — free, forever
Live

Zero commission. The wedge that takes the supply side off the market at a cost commission-takers cannot survive.

2Credentials & trust
Live

Trust Profile + certification that travels with a worker across borders. Paid tiers, re-verification, employer-paid bulk verification.

3Training
Live

CQD Academy. Recurring, high-margin, and it deepens the credential above it.

4Attention
Partly built

Promoted placement and featured listings in the directory and search. Near-zero marginal cost.

5Workflow & compliance software
The big one

COSHH, DBS, risk-assessment, attendance and audit — productised for the 20,000+ cleaning companies on the platform. The system-of-record layer.

6Commercial demand routing
To build

Qualified public/commercial contract leads routed to verified companies — paid by the company, never the worker.

7Data
The moat

The cleaning-industry data index — free to read (the citation source), licensed to suppliers, insurers, FM groups and analysts.

Global cleaning services market approximately £380bn, almost entirely offline and at the start of digitisation. Positioning reference only; nothing here is an offer or invitation to invest.

Compliance is the moat, not the risk

Operating across many jurisdictions means worker-classification, employment and data law are hard. We treat that as a barrier to entry we have already cleared, built in from day one rather than retrofitted.

Data protection by design (GDPR / UK GDPR), consented capture, opt-out on every touch
ID and Trust Profile verification; DBS-style checks where a role requires them
Named accountable human on every job; audit trail and incident register
Aggregated data always labelled with its source (e.g. Companies House, ILO)
Security posture scoped to ISO 27001 / SOC 2 / NIST CSF 2.0
AI transparency: we disclose where AI is used, per the EU AI Act Article 50

Live activity

Real counts from the platform, updated continuously.

How it works

1
Cleaners join free

Create a profile, get verified, earn a certification badge, and appear in search and the leaderboard.

2
Clients post jobs free

Employers and agencies post cleaning jobs at zero commission and hire directly — CQD never takes a cut of wages.

3
The platform monetises around the edges

Optional certification, business advertising, a supplier directory and prize competitions — never the core matching.

How it makes money

Core matching is, and remains, free and zero-commission — the moat is trust and network density. Monetisation sits alongside it (certification, advertising, directory, competitions), so revenue scales with the network without taxing the two-sided marketplace that drives growth.